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Research papers
The latest developments in bar-code scanning in food stores
This paper discusses the development of scanning, particularly in Europe, and the uses of consumer sales data captured at the point-of-sale in marketing research.
Catalogue: Seminar 1984: Are Interviewers Obsolete?
Author: Graham C. Suffolk
Company: Nielsen
June 15, 1984
Research papers
Practical use of consumer panels
The paper provides a comparison of some aspects of Consumer panel operations in Canada and the United States with those in Europe. The main difference is the method of recruitment, the use of mail and telephone in North America compared with personal...
Catalogue: Seminar 1982: The Effective Use Of Panels
Authors: Ivor McGloughlin, Jim Lockyear
June 15, 1982
Research papers
Scanning data for improved retail marketing
The paper examines the various possibilities of using scanning data to improve the marketing of retailers. As a start, the method, the benefits and the status of scanning are described. Retail marketing encounters a number of general and special...
Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Egon Huppert
Company: Nielsen
June 15, 1982
Research papers
